The TV network Science has been highlighting what VP of Production Bernadette McDaid calls the "Rock Stars of Science" and physics outreach such as Michio Kaku and Brian Cox. "We wanted to merge our 'Rock Stars of Science' . . . with the superstars of pop culture. " When Science general manager Deborah Myers heard that Morgan Freeman was very interested in things to do with the universe and space and "asks the big philosophical questions", she approached Freeman and his producer and proposed making a series together.